NCAA Final Four
U.S. Bank hosted the NCAA Final Four in Minneapolis. the teams and VIP's all stayed at the new Canopy Hotel across from U.S. Bank stadium. We created an exclusive player and VIP stay experience for them during the final days of March Madness. Complete with VIP lounge, Chalk Talk Room for the Coaches to debate in, and then advertised across the Minneapolis downtown area to promote even more awareness.
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Make a memorable stay for the Final Four teams and their families in the brand new Canopy hotel.
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Our post-event survey resulted in overwhelming praise of the space we created for them and how exclusive we made everything feel for such a momentous achievement in college basketball.
For four full days, we created an exclusive environment where teams and their families were treated like true VIPs. A dedicated space was designed just for them, featuring a luxurious lounge for relaxation, a chalk talk room for strategy sessions, and a custom sneaker store offering unique footwear. Alongside these amenities, a merchandise area and a hospitality desk ensured everyone’s needs were met seamlessly. This thoughtful setup provided comfort, convenience, and a premium experience throughout the event.