Corsa Ferrari - Drivers Experience
Ferrari needed help promoting their Corsa Ferrari driving school events held across the country. We channeled the brand in this collection of print and direct mail pieces. To help bring the excitement of a VIP track Day to life before attendee’s even step foot on the tarmac.
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Generate anticipation and interest for Ferrari owners to be taught by Ferrari’s Drivers school.
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Drivers were better informed prior to track day. They came in with better expectations and were able to be better engaged in the car. Which resulted in repeat visitors following the school as it traveled west across North America.
Corsa Ferrari's Driving School achieved outstanding success this year, excelling in all conditions—dry, wet, and snowy. The program’s success stemmed from its comprehensive engagement strategy, which captivated attendees from the moment they signed up to the final moments after exiting the vehicle of their choice. This holistic approach ensured participants remained focused, informed, and motivated throughout the entire experience. By combining expert instruction with continuous interaction, Corsa Ferrari created an environment where drivers could confidently master the challenges of varied terrains and weather conditions, reinforcing safety and skill development in every session.