Aspiria District
The former Sprint Headquarters was acquired by new management. Over the next 12-year plan, it will undergo renovations to all major office buildings for new tennants and see the additions of apartments, restaurants, green spaces, trails, and a community center. Such a drastic repurposing of the space, demanded a new name and brand to build itself around: "Aspiria"
2021 Graphis Design Awards Silver Winner
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Ensure sticking to existing brand guidelines and executions across all locations.
Identify strategic marketing opportunities for messaging that breaks out from the regular noise.
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After the successful launch at LinkedIn’s California campus. The program was carried out to 12 other offices across 6 countries.
The former Sprint headquarters is nearing the completion of its first 10-year remodel as Aspiria and is increasingly coming into its own as the community and cultural center of Overland Park, Kansas. What began as a bold redevelopment initiative by a dedicated team has successfully transformed the site into a vibrant hub that blends modern amenities with the area’s growing cultural landscape. Over the past decade, Aspiria has attracted a diverse range of businesses, recreational facilities, green spaces, and event venues, fulfilling the development team’s vision of creating a dynamic locale where work, life, and community intersect seamlessly. As the remodel reaches this milestone, Aspiria stands as a testament to thoughtful urban planning and is now firmly established as an integral part of Overland Park’s social and economic fabric.