Recruiting a football coach
With the end of the 2022 Football season the University of Florida found itself in the hunt for a new football coach. The key to securing a strong leader for the 2023 team meant selling them on the idea of UF Athletics and Gainesville, Florida future. We were given a week deadline over Thanksgiving to come together with a pitch piece for the athletic director to use in his interviews for the future of the football program.
New Coach was secured within less than a week
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Recruit a football in time for continuation of the season before the end of the month.
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Coach was recruited in record time before the end of the week and every returned from Thanksgiving break.
Florida's dismissal of their head football coach in 2022 came abruptly, leaving the football program at a crossroads. With the clock ticking and recruiting season underway, the team urgently needed a leader to stabilize the program and restore confidence among prospective players. To address this challenge, we equipped the athletic director with targeted communication tools designed to highlight the university’s key strengths effectively. These resources empowered the director to confidently present the program’s vision and values, ensuring the university remained an attractive destination for recruits despite the sudden coaching change. Our timely delivery on this tight deadline played a crucial role in maintaining momentum and securing the program’s future stability.