48 Hours of Speed
An event where the best from Volvo and Mack dealerships came together in Atlanta at Porsche's North American Headquarters: Porsche One Drive. The 52 few had the pleasure of driving the full line of Porsche vehicles on the pavement, gravel, and mud with the very best driving instructors all the while competing for the best lap times. Our task was grabbing the attention of the invitees holding onto it for an adrenaline filled 48 hour weekend.
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Celebrate Nextrans top 20 clients with a 48-hour trip of speed and elegance.
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Attendee’s were celebrated from the moment they walk off the plan to their final goodbyes at TSA. As a result attendance was up 20% the following year.
The 48-hour event kept attendees excited and engaged through daily challenges and leaderboards updated hourly, fostering a healthy competitive spirit. At the end of night one, those with the fastest single lap and best average lap time were awarded trophies. On Sunday, all participants took on the off-road course in Cayennes before being whisked back home to reflect on their accomplishments from the weekend.