LinkedIn Onsite Team Experience
LinkedIn became more important than ever during COVID, and saw it's internal teams expand to over 10 countries across the world. Even if these teams cannot all come together in one spot, LinkedIn's core is about valuing human connections. We rebranded their Onsite Team Experience (OTE) for the first physical event since the pandemic. Giving team leaders the tools and playbooks to host truly unique experiences wherever they are in the world.
Recipient of 2 In-house GDUSA Awards: Branding & Logo
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Ensure sticking to existing brand guidelines and executions across all locations.
Identify strategic marketing opportunities for messaging that breaks out from the regular noise.
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After the successful launch at LinkedIn’s California campus. The program was carried out to 12 other offices across 6 countries.
Over LinkedIn's Onsite Team experience marked a significant milestone in the company's return to in-person collaboration following the pandemic. By equipping team leaders with the essential assets and tools, LinkedIn empowered them to host meaningful onsite experiences that fostered culture and strengthened connections among coworkers. This initiative directly supports LinkedIn's core ethos, emphasizing community, engagement, and a strong workplace culture. The success of the program highlights the company's commitment to creating an environment where teams can thrive both personally and professionally.