LARGEST mACK DEALER
As a premier trucking dealership based in the southwest, Nextran provides a wide range of models and truck brands to choose from. They are about first rate service and reliable maintenance. Family owned and operated they take pride in ensuring everyone at the company feels acknowledged. Regardless if you've been there 15 years or 15 mins.
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Ensure sticking to existing brand guidelines and executions across all locations.
Identify strategic marketing opportunities for messaging that breaks out from the regular noise.
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Nextran grew from 16 locations to 30+ under my leadership of the marketing and branding of the company. Ushering in increased engagement with it’s employee’s and celebration of it’s largest clients.
Over the course of three years, I managed the team and strategic marketing outlets to drive significant brand growth, expanding from 16 locations to 34. I led the implementation of a new company website and orchestrated a comprehensive rebranding initiative to celebrate the company’s 30th anniversary, enhancing brand identity and market presence.