a CHAMPIONSHIP RESTAURANT
Steve Spurrier won the Heisman Trophy in 1966, led the University of Florida to a national championship in 1994, and opened his own restaurant in 2021. No expense was spared enshrining the numerous achievements and trophies he's accumulated across a long career throughout the dining space. Everything was custom made to order, right down to the bathroom wallpaper. Heck, we even started a beer line called "Head Beer Coach" in honor of the ads that ran in the 90's for him.
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Announce to the North American market Ferrari’s first hybrid electric production car, secure pre-orders from the top 30 VIPs.
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Several orders were placed for the new hybrid model. All VIP rooms were fully sold out. Tickets for Day 1 and Day 2 were fully sold out despite the 20% hike in prices.
Spurriers Gridiron Grille evolved rapidly from a high-end restaurant to a brewery fully integrated with the UF Athletics recruitment program within just two years. Through effective storytelling and direct engagement with our audience both onsite and via social media, Spurriers established itself as the premier destination in Gainesville, Florida, to enjoy great food while celebrating UF history.