Ferrari Pebble Beach Concours D’elegance
In 2019, Ferrari celebrated it's 90th Anniversary of F1 racing. To commemorate this occasion, Ferrari would unveil their first hybrid electric model to the American market. They choose to do so at the annual Concours D'elegance held at Pebble Beach. The four-day event was carefully crafted to help the client embody their illustrious racing history. Enticing the first 65 people to see the car to place their order for the new SF90 Stradale.
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Announce to the North American market Ferrari’s first hybrid electric production car, secure pre-orders from the top 30 VIPs.
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Several orders were placed for the new hybrid model. All VIP rooms were fully sold out. Tickets for Day 1 and Day 2 were fully sold out despite the 20% increase in prices.
The event was a success showcasing the car's innovative hybrid technology, combining an internal combustion engine with electric motors to deliver impressive acceleration and reduced emissions. Attendees, including select customers and automotive enthusiasts, experienced firsthand the blend of Ferrari’s signature design and cutting-edge engineering. The launch was met with strong interest, resulting in a swift sale of the initial limited production units. This event underscores Ferrari’s commitment to electrification while maintaining its heritage of high-performance luxury sports cars.